Challenge
- To create and launch a distinctive new performance apparel brand, translating science-led innovation and technical product excellence into a compelling consumer proposition.
- Built on the belief that marginal gains unlock maximum performance, Strati needed an identity, narrative and digital presence that would cut through a competitive marketplace, communicate its technological advantage and establish a platform for long-term growth.
Solution
- From brand strategy to creative execution, we built the Strati brand world from the ground up.
- A distinctive identity. We developed a bold, contemporary visual identity, creating a recognisable logotype and versatile brand icon designed to work seamlessly across every consumer touchpoint.
- A consistent brand language. We created a comprehensive brand bible, defining Strati’s mission, positioning, personality and creative principles to ensure consistency across every application and partner.
- Product storytelling with purpose. We conceptualised and directed an e-commerce shoot that placed the product centre stage, showcasing the design details, technical innovation and performance credentials behind every garment.
- A digital flagship. We designed an immersive, commerce-led website, combining intuitive shopping with deeper storytelling around Strati’s proprietary materials, innovation and brand philosophy, supported by an editorial journal.
- A powerful brand introduction. We created a manifesto-led launch campaign bringing Strati’s philosophy of marginal gains to life through compelling storytelling and a cast of credible sporting personalities, including professional boxer Troy Williamson, St Helens rugby league player Paige Travis and former world kickboxing champion Dave Bolton.
Results
- A distinctive, performance-driven brand ecosystem, built to turn technical innovation into consumer desire and establish Strati as an emerging force in performance apparel.
- 260k content views in the first 3 weeks of launch.