Liquid Brands provides expertise, capital, and network access to:
Brands with a legacy that need a team to help them re-launch and take to market with a fresh story.
More advanced brands that need support in driving the next stage of growth.
Creation of new brands from scratch, driven by talent profiles with the right story, following, and authority.
Building on 25 years of award-winning creative development and activation for the world’s favourite brand names, Liquid Brands is the future-proof evolution of our business model.
We draw on our global network of experts and operators to deliver fully integrated business and brand support, ensuring every discipline needed for growth is approached with clarity and purpose.
Liquid Brands offers the perfect synergy of creativity, strategy, and commercial firepower to unlock new success stories across the sports, fashion, wellness, and lifestyle landscape.
Steve McGauley
Content & Creative
An award-winning agency founder and creative thinker, Steve has spent over 30 years at the forefront of how brands construct and amplify their creative point of view into the world.
With an early background leading creative in the 1990s at Pentland Group on brands such as Speedo, Ellesse, Kickers, and across their football division, Steve established the original Liquid agency in London in 2000 before moving the operation to Liverpool in 2004, where they have since built up an impressive international client roster largely focused on the fashion and retail sectors.
Rhodri Evans
Brand & Communications
Rhodri has 20 years of experience driving brand fame, engagement, and commercial growth for global brands, most recently as Head of Marketing at Gucci, previously holding brand leadership roles at Levi’s and ASICS.
With a significant track record of connecting brands to culture by building insight-driven brand strategy, aligning to passion points such as music, sport, and social impact, and executing impactful campaigns across the full spectrum of brand channels, Rhodri is also a deeply retail-focused marketeer with vast experience developing omni-channel strategies and understanding how retail execution can be a key weapon in consumer engagement.
Tom Himpe
Strategy & Innovation
Tom Himpe is a growth strategist and brand innovator with a track record of taking businesses into new categories, winning new audiences, and opening up new markets.
As co-founder of London-based innovation consultancy The Upside, he partnered with adidas, Google, Heineken, Tommy Hilfiger, and Coty to unlock bold, future-focused opportunities. Before that, he shaped global campaigns for Converse, Diesel, and GAP, blending cultural insight with commercial impact.
The author of three internationally published marketing books, Tom now works hands-on with founders to accelerate ambitious growth and create the next big chapter for their business.
Alpesh Unalkat
Commercial & Growth
As a seasoned tech entrepreneur at the forefront of innovation, Alpesh has successfully scaled and exited three businesses. He has first-hand experience in leading privately owned, PE-backed and plc-owned companies, and specialises in achieving sustainable, profitable growth and market-leading positions.
Experienced across a diverse portfolio of clients such as Pentland Brands, Mars, Unilever, Diageo and LVMH, he has valuable expertise in brand marketing, positioning and growth.
With a decade as a chief exec and two decades on the main board of directors, Alpesh also has experience as a chairman, board advisor, mentor, and angel investor to a range of businesses from different sectors.
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